Two versions of video ads, same message, different graphic treatments

Here are two examples of social media B2B video ads created to promote the marketing consulting services of Judith Baldwin Marketing. Each ad depicts a frazzled marketing manager or small business owner who is overcome with a long marketing to-do list. The message is the same in each ad, but the graphic design in each ad is completely different. The first ad has a bold attention-getting design. The second ad is more subdued and more inline with the brand identity for Judith Baldwin Marketing.