Why Organizations Hire Judy Baldwin
Companies don't have time to work with inexperienced marketers. You don't have that kind of time. It takes too long to explain the work, evaluate the work and produce work that gets results. That's why organizations hire me -- a seasoned and experienced marketing and communications professional that gets the job done right, hits the mark and gets it done without a hassle.
Marketing and Brand Strategy
Working with Judith Baldwin Marketing your marketing and brand strategies are built on sound analysis of data, the marketplace, your competitors and your organization's history.
Strategy leads to the creation of marketing programs, campaigns and tactics are developed and executed to reach your audience at the right time, with the right message and in the right place.
Creative: Copywriting and Graphic Design
Copywriting is crafted to speak in your voice, to motivate your audience and achieve SEO goals. Graphic design complements the copy and expresses the essence of who you are. Together copy and design tell your story and match your brand.
Digital Marketing and Websites
More than 80% of your customers check online before they buy a product or service. Online is where brands are built and most marketing is executed. What you say online can make or break your brand or campaign.
Judith Baldwin Marketing will develop, implement, track and measure your digital marketing strategy and campaigns.
We create websites on platforms that make it easy for your staff to update, primarily WordPress. Website copy and content address SEO.
Content Marketing
Content marketing keeps your customers and potential customers engaged. Organizations use content marketing to build brand awareness, produce website traffic, generate leads, and keep customers engaged. Judith Baldwin Marketing creates and executes content marketing strategies and programs to encourage engagement and move sales leads down the sales funnel.
Judy Baldwin Fills Your Organization's Marketing Gaps
Judy can provide turnkey services or create brand and marketing strategies, campaigns and plans that your team will implement.
- Marketing strategy, marketing plans
- Branding and brand positioning
- Buyer personas
- Content marketing
- Marketing and communications campaigns created and executed
- Digital marketing and social media advertising
- Website creation and updates
- Copywriting: Web content, SEO content, content marketing, sales collateral, blog posts, ghost writing
- Graphic design
Industry Expertise
Judy has experience in these industries:
- K12 and Higher Education
- Technology and SAAS companies
- WAN and LAN systems and telecom
- Healthcare
- Insurance and financial services
- Commercial printing
- B2B publishing, B2C broadcast media
- B2C products for the pet industry
- Plumbing services
- Retail
- Restaurant chains
Channel Experience
- Marketing automation
- Websites: Complex enterprise wide websites and simple web platforms
- Content marketing
- Account-based marketing
- Social media
- Search engine marketing
- Digital advertising
- Direct mail
- Video communications
- Live events
- Traditional print, radio, TV and outdoor advertising
- Public relations programs